Citizens across Odisha celebrated ‘Ama Poshak Ama Parichaya’ (Our Attire, Our Identity) Day this Thursday, an event held as part of the ongoing Odia Pakhya. The day saw a widespread movement of people donning traditional handloom clothing to express cultural pride and showcase the state’s unique artistic heritage.
The fortnight-long ‘Odia Pakhya’ festival is being observed from April 1 to 14. Organised by the state’s Odia Language, Literature and Culture Department, the initiative aims to revitalise and honour the linguistic and cultural foundations of the region.
On the second day of the celebrations, the public response was significant, with many opting for garments that highlight Odisha’s intricate weaving techniques. The sea of traditional attire served as a visual tribute to the generational skills of the state’s weavers.
Government offices, including the Lok Seva Bhawan, witnessed officials turning up in traditional attire to promote the initiative.
Handloom, regarded as a symbol of the state’s rich heritage and cultural diversity, was at the heart of the celebrations.
According to an official of the host department, discussion sessions were organised on the theme ‘Handloom and Weaving Industry of Odisha’ in several districts.
